Expo Libya Exhibition Grounds, Benghazi
The Gateway to the Region’s Fast-Moving Consumer Goods Market
Positioned as the leading event for the fast-moving consumer goods sector, North Africa FMCG Expo in Libya serves as a dynamic platform for local and international manufacturers, suppliers, and innovators looking to grow their presence across North Africa and the wider MENA region. The expo is a strategic hub for industry players seeking to explore new market trends, expand distribution channels, and tap into one of the fastest-growing consumer markets in the world. Bringing together the full spectrum of the FMCG value chain from production and packaging to retail and distribution—North Africa FMCG Expo highlights innovation, efficiency, and adaptability. It’s designed to foster business growth by connecting exhibitors with high-potential buyers, retailers, wholesalers, and agents ready to build long-term partnerships across borders. With a comprehensive showcase of fast-moving products across categories such as food & beverages packaging materials, personal care, home care, hygiene, and packaging solutions, the exhibition is a launch-pad for brand expansion and regional market entry. Exhibitors gain access not only to Libya’s emerging trade corridors but also to North Africa’s rapidly evolving consumer base and expanding retail sector. More than just a trade show, North Africa FMCG Expo is a business-driven experience that encourages collaboration, knowledge sharing, and innovation. It provides a forward-looking platform that highlights emerging product lines, sustainable packaging, and evolving shopper preferences creating a smart sourcing environment for buyers across North Africa and the Middle East. The expo is expected to attract thousands of trade visitors, including distributors, retail chains, wholesalers, importers, and procurement specialists from across Libya, North Africa, and the broader MENA region. With high buyer engagement and targeted B2B matchmaking sessions, North Africa FMCG Expo is set to generate significant commercial activity—enabling exhibitors to secure distribution agreements, negotiate supply contracts, and establish new market footholds. Whether you’re a global brand or a regional player, the event offers a high-impact environment to drive real business outcomes and long-term partnerships.
Libya's economy is experiencing a significant rebound, with an estimated GDP growth of 10.2% in 2023. This growth trajectory is projected to continue, with forecasts indicating a 13.7% increase in 2025 and 4.1% in 2026. Such robust growth underscores the country's potential for investment and economic expansion...
With over Three decades of experience in promoting a wide range of events in Egypt and looking after the media, we are planning to maximize event coverage for FMCG through extensive print & online media campaigns covering listings in both print and online directories, print advertising, online advertising, local press conferences and both print and online press releases.
FMCG will be given added value through an online presence with promotions through the official website, digital channels, online communities, email shots and digital advertisements to ensure that audiences have every opportunity to attend the event.
Strategic spots at select local stations will serve as an extra reminder for visitor audiences to get involved with FMCG as the unpatrolled event.
Ensuring that key journalists are kept fully informed with this year’s content, features and attractions at FMCG and making the news through a locally held press conference and schedule of press releases so as to keep the event in the mind of audiences and increase the show’s visibility and awareness through announcements and updates.
Mobile marketing promotions aimed at industrial visitors will spread the word on FMCG keeping audiences up-to-date and fully aware on why FMCG is the preferred meeting point for the sector.
From daily show updates to sponsored posts, FMCG news via social media outlets will reach out to target visitors across all essential channels, reminding them of all that is new and featured at FMCG this year.
The organizers will also ensure that the FMCG brand receives maximum exposure through outdoor campaigns including billboard displays in prime locations to ensure that visitors get every incentive to attend the event.
20,000 targeted invitations will be sent out to trade delegates & related members of the Industrial community prior to the event, ensuring they ‘save the dates’ for FMCG and have adequate time to plan their visit in advance and arrange appointments for important discussions.
